50 Cent was involved in a bad car accident last tonight as his SUV was rear-ended by a Mack truck in New York. The SUV almost flipped over and 50 was taken on a stretcher to a hospital in Queens and tests are being run on his neck and back. His driver is also in the hospital. Here are some pictures from the incident
Tuesday, June 26, 2012
Friday, June 15, 2012
Meek Mill (@MeekMill) – Flexin On Em
Meek Mill drops his latest video for Flexing on ‘Em, a single off his DJ Drama-hosted mixtape Dreamchasers 2 which is available right now via download.
“Banned from NBA” – APL and Adam Goldston
Adam Goldston is what it means to be a true golden boy. He is an athlete, inventor, innovator and a role model. Goldston and his twin brother Ryan reside in Los Angels California and double handedly built a shoe empire. These two twins were walk ons to their college basketball team and developed a passion and drive to change the game. In 2009 they held onto their passion and love of basketball to create Athletic Propulsion Labs, better known as APL. Located in Los Angeles California.
With APL they created a shoe called the Concept 1 which was designed to instantly increase one’s vertical leap. As amazing as this shoe was, after much debate the NBA decided to ban all players in the league from wearing their shoes. This inspired Adam and his brother to use what they could have seen as a problem, as advertisement. They took this potential negative and turned it into a positive. The twins used “Banned by the NBA” in their product advertising andpromotion. This slogan now graces APL’s homepage. “In terms of marketing, this is probably the greatest thing that could have happened to our company, because it basically blew us up overnight,” said Adam. Since the Concept 1, they have released the Concours (their second shoe), and the highly anticipated sequel to the Concept 1, the Concept 2.
Over the past few years APL has blown up. The company’s value increases daily and this year has been full of even moresuccess for the Goldston twins. Adam and his brother Ryan were named to the Empact100 list of America’s top young entrepreneurs. With this came the opportunity to be recognized at the White House in Washington D.C. on November 17, 2011. The twins were also given the opportunity to have a pop up shop at Saks Fifth Avenue this winter that according to Adam was “A success and a great opportunity to display our brand in front of a new demographic.” Adam is very private about things that go on behind the scenes of his business ventures.
Although Adam is a very busy businessman, he finds time to workout every day. Each day is different and some days he trains for a minimum of 50 minutes while others it can be up to 2.5 hours. He works hard no matter how long he is in the gym and hardly ever misses a day. A typical workout for Adam consists of targeting a specific muscle group, never a full body workout.
He keeps it healthy with his diet too. Some days he eats anywhere from 18-20 egg whites! Yes 20! And in a typical day he eats lean meats consisting of chicken, turkey, bison, and steak. He also eats his vegetables, grazing on sweet potato, lettuce, corn, quinoa, and avocado. He enjoys his cheese, wheat bread and corn bread while also supplementing his meals with protein powder.
We’ve got to give these guys props for creating a great shoe and living healthy active lifestyles!
R.I.P. Yvette Wilson, “Moesha” And “The Parkers” Actress Passes From Cervical Cancer
We were extremely saddened to hear this news.
“Parkers” Actress Yvette Wilson Dies Of Cervical Cancer
Actress Yvette Wilson, who you will undoubtedly remember from movies like “Friday” and shows including “Moesha” and “The Parkers” has died at the age of 48. The actress was battling stage 4 cervical cancer.
Fellow “Moesha” actress Shar Jackson shared the news on Twitter:
Our thoughts and prayers go out to her friends and family. Rest in Peace sister.
Meek Mill Blamed For Hitting Breezy With A Bottle, Hospital Photos Of Chris Brown’s Security Guard Leak - 2 FIGHT VIDEOS INSIDE
Okay, so now people are coming forward and saying that Meek Mill is the person who started the whole fight between Chris Brown and Drake last night, AND that Meek Mill is actually the one who hit Breezy with a bottle and NOT Drake. According to a source at TMZ, Meek Mill started the whole thing when he began screaming at Chris Brown from Drake’s table. The two allegedly engaged in a screaming match and were arguing back and forth with each other. The source says that the argument was NOT about Rihanna, but ended up getting out of hand and that’s when Meek Mill allegedly hit Breezy with a bottle.
Drake’s rep also released a statement to TMZ saying that Drake had no involvement in last night’s fight.
“Drake did not participate in any wrongdoing of any kind last night at W.i.P. He was on his way out of the club when the altercation began.”
The rep adds, “[Drake] did not engage in any activity which resulted in injury to person or damage to property.”
A photo of Chris Brown’s security guard at the hospital after the fight was also leaked today and dude looks like he really got hurt. Sources say that Breezy’s security guard, who goes by Big Pat, was practically “scalped.”
Drake’s rep also released a statement to TMZ saying that Drake had no involvement in last night’s fight.
“Drake did not participate in any wrongdoing of any kind last night at W.i.P. He was on his way out of the club when the altercation began.”
The rep adds, “[Drake] did not engage in any activity which resulted in injury to person or damage to property.”
A photo of Chris Brown’s security guard at the hospital after the fight was also leaked today and dude looks like he really got hurt. Sources say that Breezy’s security guard, who goes by Big Pat, was practically “scalped.”
In the video below there is some footage from after the fight
Chris Brown Bodyguard
Monday, June 11, 2012
Mixtape: DJ Mick Boogie (@MickBoogie) & DJ Jazzy Jeff (@djjazzyjeff215) Summertime 3
DJ Mick Boogie and DJ Jazzy Jeff link up once again and keep things cool with their third installment of their revamped summer grooves called Summertime 3.
Sunday, June 10, 2012
Funkmaster Flex Talks About The Cowboys - Giants Fight
Funkmaster Flex Goes Is On Charlamagne Tha God & Power 105′s The Breakfast Club last night and it was vicious. Funkmaster Flex talks about Charlamagne father getting arrested at the Giants Game for tasering people. This is was one of the funniest Funkmaster Flex rants so far.
He claims Diddy got Charlamagne fired from his radio job in Philly but now he got Diddy hardware in his mouth. Then things got real serious when Funkmaster Flex talks about Charlamagne getting robbed in South Carolina in a restroom. Listen to the audio and leave your comment below
Was Manny Pacquiao Robbed Of His Title Last Night?
Last night undisputed boxing champ Manny Pacquiao took the ring against Timothy Bradley. A good show was indeed expected, but the outcome of the fight was not.
The scorecards of the judges simply weren't matching up to the effort that Pacquiao was putting in inside the ring.
After 12 intense rounds, judges announced Timothy Bradley as the champion, trumping Pacquio's 7-year run as an undefeated fighter. The announcement erupted the crowd at the MGM Grand arena into a fury of boos and visually stunned Pacquiao.
The fight promoter Bob Arum said there would be a November rematch, though he blasted the way the decision went down.
"I've never been as ashamed of the sport of boxing as I am tonight," said Arum, who handles both fighters.
Bradley came on strong in the later rounds, winning five of the last six rounds on two scorecards and four on the third. He won 115-113 on two scorecards, while losing on the third by the same margin. The Associated Press had Pacquiao winning 117-111.
"I did my best," Pacquiao said. "I guess my best wasn't good enough."
Shortly after the announcement, fans of Pacquio took to social networking sites to blast the decision claiming that the champ was robbed of his belt.
As for his opponent, Bradley spoke after the fight saying: "I thought I won the fight," Bradley said. "I didn't think he was as good as everyone says he was. I didn't feel his power."
But Bob Arum claims that mid-fight, Bradley spoke differently saying:” I went over to Bradley before the decision and he said, `I tried hard but I couldn't beat the guy.'"
Oh the politics of boxing. Do you believe Bradley deserved the belt? Sound off in the comments section below.
D'Angelo Makes His First US Stage Appearance In 12 Years! (DETAILS)
"I've been waiting 12 years to say this -- ladies and gentlemen, D'Angelo!"
That's how Questlove introduced his dear friend to the stage at the Bonnaroo Festival earlier today.
And yes it has been 12 years since the singer has appeared on a stage in the United States of America!
D'Angelo and his all-star band did a massive a 90-minute jam session including Jimi Hendrix's "Have You Ever Been to Electric Ladyland," Parliament Funkadelic's "Funky Dollar Bill," Led Zeppelin's "What Is and What Should Never Be" and The Beatles' "She Came in Through the Bathroom Window," but no new music.
After D'Angelo wrapped his set Questlove revealed to the roaring fans that it all came together during a six-hour rehearsal period on Saturday.
The "Brown Sugar' singer has been emerging back into the spotlight. He recently showed us he still got it, in an interview and spread in GQ magazine.
And he'll be back on the stage soon. D'Angelo is set to be opening up the 2012 Essence Music Festival, in New Orleans on July 6th.
He Said What? Chris Rock Calls Obama...
Comedians say the darndest things, which is why Chris Rock is in some hot water after calling Barack Obama our “Zebra President.”
Rock, out promoting his new film Madagascar 3, in which he serves as the voice to an animated zebra, said that the similarity between the cross-colored animal and the President was for obvious reasons: they are both half black and half white.
Rock said:
"I wanted to be the lion, you know, king of the jungle and all that, but that didn’t work out…Snake is always good. You know, scare people. Ssss. But I’ll take the zebra.In honor of our zebra president. Black and white, white and black.…I love our president, but he’s black and white. He appeals to all. And that’s what I am going for."
Rock then said that most African Americans ignore Obama’s whiteness, and consider him to be a black president.
Rock has a point. Obama is referred to as the black President, but we don’t think Chris’ joke was that bad.
A Face-Chewing Naked Man & The Sickest Stories Of 2012 So Far! (LIST)
31-year-old homeless man Rudy Eugene's disturbing tale just shot to the top of our list as one of the sickest and craziest stories of 2012 thus far.
On Saturday, Eugene, while high on LSD, was shot and killed by Miami Police after he was discovered eating the face of another man. Rescue crews rushed the victim to Jackson Memorial Hospital with 75 percent of his face missing, including an eye, his ears and lips.
A Miami police officer shot and killed Eugene when he did not obey commands to stop feasting on his victim.
The story has become international news, while Twitter, Facebook and other social media outlets have made it one of the most shared stories in the past 72 hours. Many are calling it the “Walking Dead of Miami.”
Eugene’s story is no doubt insane, but as we come to the half point of the year, where does it rank as the craziest story of 2012 so far?
The N*gga Blog By Russell Simmons
One word. One word that can cause pleasure and pain at the same time. Probably the most controversial word in the history of the English language. Let's explore this word...
Let me start with how it was created. In the slave fields, this word was used liberally. Slave masters loved this word. No pleasure behind the meaning. All pain. But, less than a hundred and fifty years after slavery ended, for some the word has become a term of endearment. The evolution of the word is kind of like the history of black people's relationship with chitlins and pig's feet. While the white slave masters feasted on the belly of pig, we got stuck with the feet and the guts. We took the trash and turned it into a delicacy, that was our genius. Not the food, but the ingenuity that refined it. 'Cause I'm sure most you already know, I definitely don't want to celebrate the belly or the feet of the pig (I'm a vegan), I just want to celebrate the creativity of black people.
Similarly, the experience with the word is arguably part of our genius. We were able to take a vicious, racist term and make it a term of endearment. What up my... That's my... You my... or just simply, My.... We took control of something that was used for so much hate and made it love.
I know that there are a lot of people who are still offended by this word, white and black. It might mean something different to you than it does to me. Sometimes people say the word and we think they don't have the right to say it. It is true, passes aren't easy to get, especially for those who don't have a direct bloodline to slavery; we certainly don't hand them out too often.
Don't be mistaken, just because we have turned our pain into pleasure doesn't mean the word isn't sensitive for all of us. Outside of the safe confines of the hip-hop community, racism is alive and well. And yes, it is easy to get caught up in other people's pain. But, if we focus on how we got to this place of genuineness instead of the mud the pigs play in, then we all might be able to get off the plantation.
Ice Cube Says The New "Friday" Movie Is "Really About Chris Tucker" Read more:
Ice Cube is a man of many talents.
From making it out of the hood in Compton to gracing the silver screen in Hollywood, Ice Cube has hustled his way to a better life.
Now, Ice Cube has teamed up with DJ Khaled and DJ Drama to embark on a search to find the Coors Light Coldest MC.
GlobalGrind caught up with Ice Cube to talk about the state of hip-hop, his current favorite rappers and of course, we wanted all the juice about a new Friday movie starring Chris Tucker.
Check out our exclusive interview below!
GlobalGrind: So you DJ Khaled and DJ Drama are all looking for the coldest MC?
Ice Cube: Yeah, we’re looking for MCs, real lyrics, not just hooky hooky jingles. We’re looking for somebody who’s cold and who’s fly. It’s cool that Coors Light stepped up to the plate to help us really search for this new MC.
What qualities do you look for in a MC?
It’s got to be lyrics and delivery. It’s got to be a clever use of the language that we've all heard. How can you present what we like in a different package? That’s always interesting for the new MCs to master, because that’s what people like. If you really break it down, people been talking about pretty much similar topics in hip-hop. It’s all about the presentation, so then you go to delivery. Do you have the delivery, the voice that is captivating, and the confidence? Last is really the look and aura. Do you feel like this is an MC, or do you feel like this is somebody that is trying to rap?
What are your thoughts on the current state of hip-hop?
If you just really looking for the mainstream to deliver your hip-hop all you going to see is pop-hop, which is cool. It works for certain people and the radio loves it and obviously somebody is listening to it because it keeps going back to it. But you got to be a real hip-hop fan nowadays. You got to dig deep. You got to really go search for the great and the good people if you’re really digging that deep. So, if you’re a surface dweller as far as hip-hop, you’re going to just get all the stuff that they want to feed you. It’s a treasure hunt right now.
Who are some of the new artists you like?
Oh, there's a few people out there doing their thing. I like the music Drake do. I think a lot of his stuff bang. Kanye West is always interesting. Lil Wayne does his thing and it’s cool. Everybody got their lane and they really pushing at it. As far as like the new, new up-and-coming, underground groups—I'm kind of biased because I’m really trying to get my sons to a status where they can drop a record.
Is the N.W.A. biopic still in the works?
Oh, yeah. Got Gary Gray directing the movie, and we're moving full steam ahead. We got the first draft of a script that was good. Now we want to make it great, so we’re working on a second draft. I’m excited about that project.
Have you guys started to figure out who’s going to play whom?
Nah. That comes after we get the script right. You don’t want to count your chickens before they hatch. It’s a process.
Is there anyone in particular you want to play yourself or Dre?
I want my son to play me. He looks like me. He definitely can rap like me if he wants to. I think he got the chops to act like me. That’s my dream. But, he still has to land the part. I want to do justice to the legacy of N.W.A., so I’m not going to be blinded by any kind of nepotism or favoritism or nothing like that.
What about Friday? There were talks that you were working on a script.
Yep, saw Mike Epps yesterday.
He’s so crazy!
Yeah, he’s a fool for real.
Is Chris Tucker getting back on board?
I hope so. I got a part written in for him. It’s really about Chris. I’m not going to beg him to be in the movie, but I’m going to ask him…twice. (laughs) And hopefully he’ll do it. We’re trying to make a deal. That’s what the fans want. I want to give the fans what they want, but with or without Chris, we’re going to make you laugh. It’s a funny movie. It’s a lot of funny, new characters that pop in, mixed with a lot of the characters that we’ve known over the three movies. It’s crazy and it’s back to the basics.
Are you working on new music?
I’m working on an album called Everything’s Corrupt. It’s that West Coast hip-hop that people expect from me.
Kanye West Had The Best 35th Birthday Of All Time! (PHOTO)
Happy birthday Yeezy!
Yesterday was Kanye West’s birthday, and friends and fans were gearing up to celebrate it!
While we’re sure he was treated to many lavish gifts and unforgettable moments, Jay-Z made it known to the world just how much he appreciated his Watch The Throne partner on his special day.
The 42-year-old rapper posted a sick photo of the two of them during their performance on their tour, and they were both on the top of the world - literally!
Jay-Z captioned the incredible photo:
*with a pint of Guinness, It aint safe in the city….."
Yeezy’s birthday is taking over the world!
We also saw his girlfriend Kim Kardashian, who arrived shortly after the duo in Dublin, bought him a $750,000 Lamborghini!
Kim let everyone know of her arrival in the land of luck when she tweeted:
Sounds like Kanye is living a life that’s even crazier than a rock star’s!
We’re glad that everyone was around to celebrate Kanye’s birthday during his WTT tour!
Saturday, June 9, 2012
LatAm Summit 2012: Jermaine Dupri: “Global 14 is the biggest party going in social media”
The famous performer Jermaine Dupri stole the show during 2012 Latin American Advertising and Media Summit, where he was acclaimed by more than 350 attendees. Dupri, musician as well as businessman, spoke on yesterday meeting about how he manages his own social network Global14.com.
Dupri announced, while being interviewed by Leandro De Paula from Microsoft, the launch of a new section in Global14 which allows users to obtain information and discuss sports 24 hours a day.
Some questions were answered by Dupri exclusively for Portada, and others were transcribed directly from the stage interview.
Dupri announced, while being interviewed by Leandro De Paula from Microsoft, the launch of a new section in Global14 which allows users to obtain information and discuss sports 24 hours a day.
Some questions were answered by Dupri exclusively for Portada, and others were transcribed directly from the stage interview.
Portada: When did you first start using social media? How and why did you start getting involved in social?
Jermaine Dupri: I have been involved in social media since before anyone knew what social media really was. In 2006, as the President of Urban music at Virgin Records, I created a Janet Jackson cover contest for fans to submit designs for her album, 20 Y.O. The images we picked by fans were used for distribution of the album in the United States. No one used the term “crowdsource” back then, but that’s exactly what we were doing – co-designing a product through a social contest. I was using Myspace message boards to update fans about the Janet contest.
I have always appreciated the power of building a relationship with fans going back to days when I created Kris Kross. My own social media community,Global 14, reflects my personal passion for sharing myself with people. You can’t grow as an artist or a business executive unless you are in constant dialogue with people who share your passions.
Portada: How do you define Global 14?
Jermaine Dupri: Global 14 is the biggest party going in social media. On Global 14, 36,000 people share lifestyle interests such as sports, fashion, and music. Global 14 caters to anyone creative and those that want to celebrate life and have a conversation with me and others. The demographic tends to favor affluent young adult women and men. I launched Global 14 social community to open up my world with people who share the same likes. I created Global 14 the site after I concluded that I could not have a meaningful dialogue with my fans on sites like Twitter, and YouTube was not meeting my needs. I decided it was better to build my own house and host my own party rather than rent someone else’s place.
Portada: What’s Global 14 Sports all about?
Jermaine Dupri: Global 14 Sports is a post created inside Global 14 where you can receive sports news and scores and discuss sports 24 hours a day, seven days a week. Global 14 Sports is like a social ESPN for the affluent young women and men on Global 14. On Global 14 Sports, not only can get updates on the NBA Playoffs, you can talk with me and other Global 14 members about who you think will be NBA champion this year. Want to have a conversation in real-time while you are watching an NBA Playoff or Major League Baseball game? Jump in the conversations occurring on Global 14 Sports!
Global 14 Sports has obvious appeal for corporate sponsors. We’re sharing content 24 hours a day. The Global 14 Sports post is an opportunity for a company to advertise alongside that content.
I’m going to bring aboard journalist to inject more commentary and conversation in Global 14 Sports. Stay tuned. And be ready to share your passion for sports.
Portada: Could you discuss some of the different ways you use social media sites?
Jermaine Dupri: I have created a social whirlwind that revolves around Global 14. But no matter where you find me in the social world, I’m always personally sharing content about my life for people who share my passions. I use Twitter and Google Plus to encourage people to join Global 14, to notify nearly 500,000 Twitter followers each day about new artists I’m launching (such as Leah LaBelle and Brandon Hines), and to keep Team JD up on what city I’m in or coming to. On Twitter I share my brand through announcements on my account, @mr_dupri, as well as related accounts such as @Global14, @Global14Sports, and @SoSoDefGlobal, where you get music-focused news from my record label, So So Def Recordings.
On YouTube, I focus on sharing more immersive, long-form content through my video series, “Living the Life,” where I film segments about what I’m doing, whether I’m in the studio or I’m DJing a party. Through YouTube, I give you a behind-the-scenes look at my world.
I’m all over Instagram. On Instagram, I record my life almost in real-time, whether I’m walking the streets of London or chilling at a nightclub.
But all the content I share comes together on Global 14, where I blog about my life, upload images, share videos, and start conversations with people about what’s in the news. I am the spark that lights the flame of conversation on Global 14.
Jermaine Dupri: I have been involved in social media since before anyone knew what social media really was. In 2006, as the President of Urban music at Virgin Records, I created a Janet Jackson cover contest for fans to submit designs for her album, 20 Y.O. The images we picked by fans were used for distribution of the album in the United States. No one used the term “crowdsource” back then, but that’s exactly what we were doing – co-designing a product through a social contest. I was using Myspace message boards to update fans about the Janet contest.
I have always appreciated the power of building a relationship with fans going back to days when I created Kris Kross. My own social media community,Global 14, reflects my personal passion for sharing myself with people. You can’t grow as an artist or a business executive unless you are in constant dialogue with people who share your passions.
Portada: How do you define Global 14?
Jermaine Dupri: Global 14 is the biggest party going in social media. On Global 14, 36,000 people share lifestyle interests such as sports, fashion, and music. Global 14 caters to anyone creative and those that want to celebrate life and have a conversation with me and others. The demographic tends to favor affluent young adult women and men. I launched Global 14 social community to open up my world with people who share the same likes. I created Global 14 the site after I concluded that I could not have a meaningful dialogue with my fans on sites like Twitter, and YouTube was not meeting my needs. I decided it was better to build my own house and host my own party rather than rent someone else’s place.
Portada: What’s Global 14 Sports all about?
Jermaine Dupri: Global 14 Sports is a post created inside Global 14 where you can receive sports news and scores and discuss sports 24 hours a day, seven days a week. Global 14 Sports is like a social ESPN for the affluent young women and men on Global 14. On Global 14 Sports, not only can get updates on the NBA Playoffs, you can talk with me and other Global 14 members about who you think will be NBA champion this year. Want to have a conversation in real-time while you are watching an NBA Playoff or Major League Baseball game? Jump in the conversations occurring on Global 14 Sports!
Global 14 Sports has obvious appeal for corporate sponsors. We’re sharing content 24 hours a day. The Global 14 Sports post is an opportunity for a company to advertise alongside that content.
I’m going to bring aboard journalist to inject more commentary and conversation in Global 14 Sports. Stay tuned. And be ready to share your passion for sports.
Portada: Could you discuss some of the different ways you use social media sites?
Jermaine Dupri: I have created a social whirlwind that revolves around Global 14. But no matter where you find me in the social world, I’m always personally sharing content about my life for people who share my passions. I use Twitter and Google Plus to encourage people to join Global 14, to notify nearly 500,000 Twitter followers each day about new artists I’m launching (such as Leah LaBelle and Brandon Hines), and to keep Team JD up on what city I’m in or coming to. On Twitter I share my brand through announcements on my account, @mr_dupri, as well as related accounts such as @Global14, @Global14Sports, and @SoSoDefGlobal, where you get music-focused news from my record label, So So Def Recordings.
On YouTube, I focus on sharing more immersive, long-form content through my video series, “Living the Life,” where I film segments about what I’m doing, whether I’m in the studio or I’m DJing a party. Through YouTube, I give you a behind-the-scenes look at my world.
I’m all over Instagram. On Instagram, I record my life almost in real-time, whether I’m walking the streets of London or chilling at a nightclub.
But all the content I share comes together on Global 14, where I blog about my life, upload images, share videos, and start conversations with people about what’s in the news. I am the spark that lights the flame of conversation on Global 14.
Portada: What kind of opportunities exist for advertisers and sponsors for Global 14?
Jermaine Dupri: One of the best ways for advertisers to get involved in Global 14 is to sponsor the personal content that Global 14 members share with each other. I call this approach “personalized monetization.” Let’s say you’re an upscale auto brand interested in raising your profile among affluent young men and women. On Global 14, you can sponsor Jermaine Dupri’s personal updates
Personalized monetization isn’t the only way you can get involved. We do sell banner ad space, and we offer plenty of ways to sponsor Global 14 in the offline world. For example, in the fall of 2011, Crown Royal Black sponsored the 1414 Tour, which consisted of events that I hosted in 14 cities in 14 days to celebrate Global 14. We are going to have another tour and are exploring ideas for an international one-night only Global 14 party in cities like Paris, London, and the whole U.K. We are ready to work with brands.
Portada: What is your co-branding relationship with marketing agency iCrossing all about?
Jermaine Dupri: iCrossing is helping me build a more connected brand for Global 14 through content marketing, social media, earned media, and search. We are blogging together, shooting video interviews about creativity and social media, and writing points of view. We are also making Global 14 more visible and engaging on social media sites like Google+ andPinterest. The activities we are undertaking together also build visibility for the iCrossing brand and provide insights for iCrossing clients. I believe that iCrossing and I are creating a model for co-branding because of our focus on creating content together, like our video series on creativity and social media.
Portada: What advice would you give to music executives to build their brands through digital?
Jermaine Dupri: The music industry needs to use digital to build relationships with fans instead of hiding music and artists from them. The music industry should hire people from the real world of social media to inject new ideas and things that are more sexy in the social media world. Also, music industry people should become content creators and stop letting everybody else do it.
Portada: What are the top three lessons you’ve learned from using social to build your own brand?
Jermaine Dupri: To build your brand through social media, you need to be personal, you need to provide great content, and you need to integrate social with media everywhere.
Everything you do starts with providing useful and engaging content. People often join Global 14 because they are curious to learn more about me or music. But they quickly learn that it’s so much more than that
It doesn’t matter whether you are Disney or Jermaine Dupri. You need to apply a personal touch. People on Global 14 interact with me personally, not with some faceless entity. I welcome all new members, and have created a staff with the same mind set. If you have an issue or a question, we deal with you directly.
Finally, social media does not exist in a vacuum. To build your community, you need to connect your social presence to forms of paid, earned, and owned media. That’s one way iCrossing is helping me, by building my presence across the digital and offline worlds at events like the Portada Latin American Advertising and Media Summit.
Personalized monetization isn’t the only way you can get involved. We do sell banner ad space, and we offer plenty of ways to sponsor Global 14 in the offline world. For example, in the fall of 2011, Crown Royal Black sponsored the 1414 Tour, which consisted of events that I hosted in 14 cities in 14 days to celebrate Global 14. We are going to have another tour and are exploring ideas for an international one-night only Global 14 party in cities like Paris, London, and the whole U.K. We are ready to work with brands.
Portada: What is your co-branding relationship with marketing agency iCrossing all about?
Jermaine Dupri: iCrossing is helping me build a more connected brand for Global 14 through content marketing, social media, earned media, and search. We are blogging together, shooting video interviews about creativity and social media, and writing points of view. We are also making Global 14 more visible and engaging on social media sites like Google+ andPinterest. The activities we are undertaking together also build visibility for the iCrossing brand and provide insights for iCrossing clients. I believe that iCrossing and I are creating a model for co-branding because of our focus on creating content together, like our video series on creativity and social media.
Portada: What advice would you give to music executives to build their brands through digital?
Jermaine Dupri: The music industry needs to use digital to build relationships with fans instead of hiding music and artists from them. The music industry should hire people from the real world of social media to inject new ideas and things that are more sexy in the social media world. Also, music industry people should become content creators and stop letting everybody else do it.
Portada: What are the top three lessons you’ve learned from using social to build your own brand?
Jermaine Dupri: To build your brand through social media, you need to be personal, you need to provide great content, and you need to integrate social with media everywhere.
Everything you do starts with providing useful and engaging content. People often join Global 14 because they are curious to learn more about me or music. But they quickly learn that it’s so much more than that
It doesn’t matter whether you are Disney or Jermaine Dupri. You need to apply a personal touch. People on Global 14 interact with me personally, not with some faceless entity. I welcome all new members, and have created a staff with the same mind set. If you have an issue or a question, we deal with you directly.
Finally, social media does not exist in a vacuum. To build your community, you need to connect your social presence to forms of paid, earned, and owned media. That’s one way iCrossing is helping me, by building my presence across the digital and offline worlds at events like the Portada Latin American Advertising and Media Summit.
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